This thorough text is a valuable reminder of how important PR has been to Tory success. It charts the early fluctuations in the fortunes of David Cameron. It was written when it was just about possible to believe that the Conservative Party had a feeling for the green agenda.
It is hard to believe that Theresa May is the Prime Minister when reading this book. It was a blunder to associate the word nasty with her party. There must have been a more delicate way to tell the Conservatives that their brand needed an update.
May is being framed in a presidential way in the current election. While this strategy may deliver results short-term, the voters may be more inclined to blame her if things go wrong later. With the environment under increasing pressure, the Conservatives may eventually regret their utter neglect of green issues. May has the advantage of not being as aristocratic as Cameron, but her rush for grammar schools might make some modern Tories nostalgic for his more moderate values. As the writers observed:
“In delivering the Keith Joseph Memorial Lecture in March 2005 he explicitly rejected ‘ideological politics’ in favour of ‘practical conservatism’.”